Adoption marketing, or various services that offer adoption promotion, are widely available through the internet and other venues. However, not all services are created equally. Adoption.com offers an easy to use platform for both profile creation and ease of use for birth parents seeking adoptive parents for their child. Their streamlined designs and immediate access to profiles from the homepage make Adoption.com the frontrunner for hopeful adoptive parent marketing.
This service, known as Parent Profiles, allows for hopeful adoptive parents to create profiles, in hopes that potential birth parents, or someone who knows someone wanting to place a child, will see these profiles and decide that this couple or person might be the one(s) with whom they would like to place their child. These profiles may include general “About Me” information such as pictures, likes, and dislikes, religion, career, etc. These profiles also often include a message or letter to potential birth parents, outlining why one is hoping to adopt and what they have to offer a child.
Adoption.com offers three different levels of Parent Profiles: Gold, Silver, and Platinum. Each package will offer both varying degrees of exposure and content availability. Even with the most basic option, silver, a Parent Profile allows you to post up to 20 photos, 1 video, a blog post, facts about your family, and even allows the use of a tool for social media marketing. At the gold level, your exposure increases exponentially as your profile is featured on Adoption.com’s various social media platforms, some of which have over 200,000 followers. The Platinum profile package includes all of the above but is unlimited. These profiles are featured by rotation on Adoption.com’s webpage as well as their social media platforms.
Hopeful adoptive parent marketing profiles have become the go-to option for hopeful adoptive parents in their quest to adopt. They make it easier for birth parents to reach out without the commitment or trepidation that may come with reaching out directly through an agency, though agencies may use these sites as well if they are looking for a specific kind of family for a child. In an age where social media exposure is everything, both the gold and platinum packages offer a much greater chance of a birth parent choosing your profile and reaching out.